THE PRODUCT

Minéra is a Concrete Design Online Store that design from sculpture to lighting, home accessories and jewelry, Minéra is a brand that stands for a contemporary, stylish and exclusive lifestyle.

THE PROBLEM:

Online shopping websites have cluttered designs, inefficient systems from browsing through products, and confusing checkout process.

THE GOAL:

Design a Concrete Design online store that lets users make their order quickly and easily by providing a clear navigation and offering a fast checkout process.

MY ROLE & RESPONSIBILITIES:

• Phase 1 : Naming & Branding
• Phase 2 : Ecommerce Responsive Website

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Phase 1: Naming & Branding

CREATIVE PROCESS

1. Research: I conducted research on the business's values, competitors, and target audience to gain a better understanding of their brand and industry.

2. Sketching: Using the insights from my research, I sketched several logo concepts to explore different design directions.

3. Digital Design: After reviewing the sketches with the client, I created several digital designs using Adobe Illustrator.

4. Refinement: I refined the chosen design based on the client's feedback and made small adjustments to ensure it was the best representation of their brand.

5. Finalization: I delivered the final logo design in various file formats to ensure that it was suitable for both digital and print use.

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RESULTS

The new logo accurately represented the brand's values and appealed to their target audience. The business reported increased website traffic and social media engagement, and the logo was featured in several local publications.

CONCLUSION

Through careful research and a collaborative design process, I was able to create a unique and effective logo design that met the client's objectives and helped them to achieve their business goals.

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‍IMPACT

Our target users shared that the design was intuitive to navigate through, more engaging with the images, and demonstrated a clear visual hierarchy.

‍WHAT I LEARNED

I learned that even a small design change can have a huge impact on the user experience. The most important takeaway for me is to always focus on the real needs of the user when coming up with design ideas and solutions. 

NEXT STEPS

• Conduct another round of usability studies with a wider range of participants, to determine whether the current solution effectively addresses the users’ pain points.
• Taking the time to integrate inclusive user research.

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