Advocacy Animation Series for UN Women Latin America and the Caribbean
Objective
To promote the Generation Equality campaign, inspiring action and raising awareness about gender equality challenges in the region.
Role
Animation Director and Graphic Designer, responsible for the visual storytelling and animation production.
Approach
Collaborated closely with the campaign team to identify key messages and translated them into storyboards for a series of short, focused animations suitable for social media platforms.
Deliverables
- Seven distinct animated videos, each optimized for its platform—YouTube, Facebook, and Instagram Reels—to maximize engagement and reach.
- Customized animations that visually interpret and support key messages from the Generation Equality campaign.
- Engaging social media content designed to be easily shareable and capable of driving viewers to take action.
Tools Used
- Adobe After Effects: For creating dynamic animations and visual effects that brought the campaign’s message to life.
- Adobe Premiere Pro: To edit and assemble the animated sequences into short video formats suitable for various social media channels.
- Adobe Photoshop & Illustrator: For designing high-quality graphics and illustrations that were animated within the videos.
Impact and Results
The animated video series successfully increased the visibility of the Generation Equality campaign across all targeted social media platforms.
The videos collectively garnered high engagement metrics, with significant shares and comments, indicating a strong resonance with the audience.
Feedback from the audience highlighted the effectiveness of using animated videos to communicate important social messages in an accessible and relatable format.
Reflection
This project was a testament to my capacity to craft targeted multimedia content that can thrive in the fast-paced, varied landscape of social media. It highlighted my strategic approach to digital storytelling and my commitment to leveraging creative skills for social advocacy and change.
