BAM
Financial Education Campaign
Objective
To enhance financial literacy among Moroccan citizens through accessible guides and compelling digital content.
Role
Lead Designer and Creative Director, overseeing the project from concept to completion.
Approach
Conducted thorough research to understand the financial landscape and audience needs, leading to the creation of user-friendly guides. Developed a cohesive visual theme that was both informative and engaging.
Deliverables
- Design and layout of educational guides tailored for digital consumption and printed handouts, ensuring accessibility and ease of understanding.
- Animated explainer videos serving as a call to action, designed to pique interest and guide the audience toward the educational materials.
Tools Used
- Adobe InDesign: Employed for the intricate layout design of the educational guides, balancing text and imagery for clear communication.
- Adobe Illustrator: Utilized for creating consistent visual elements such as infographics and icons used throughout the guides.
- Adobe After Effects: Used for producing engaging and informative animated videos that succinctly conveyed the campaign’s key messages.
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Impact and Results
- The campaign achieved a high engagement rate, with the animated videos amassing significant views and directing traffic to the digital guides.
- The printed guides were distributed across bank branches, receiving positive feedback for their informative content and accessible design.
- The cohesive branding and educational content contributed to the Federal Bank’s image as a leader in promoting financial literacy.
Reflection
This multifaceted project highlighted my capacity to manage and execute a complex campaign with multiple deliverables. It showcased my commitment to design that serves both educational and marketing objectives, achieving a significant impact in public financial education.
