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About me

I’m Amine Laalou,  

Art Director and Designer  

My work involves turning technology into practical and visually appealing tools that positively impact users worldwide. This dedication is rooted in my love for the craft and my goal to make a difference.

My story

An experienced Art Director and Visual Designer with over 12 years of professional experience in shaping visual identities, building design systems, and leading teams towards crafting intuitive and impactful digital experiences.

Having founded and nurtured my own design agency, I have developed a keen understanding of both the strategic and creative aspects of the design industry. This dual perspective enables me to seamlessly intertwine business objectives with creative strategy, thereby creating compelling visuals that resonate with audiences and drive brand growth.

My expertise spans multiple facets of design, from visual and brand design to UX design. I take pride in my ability to navigate these realms and create design solutions that are not just visually appealing, but also user-friendly and aligned with the brand's vision.

In recent years, I have been particularly drawn to the world of Extended Reality (XR) design, captivated by its potential to revolutionize how we interact with technology. My aim is to continue leading the way in this innovative field, pushing the boundaries of what's possible in design.

As a passionate educator, I also derive immense satisfaction from sharing my knowledge and insights, helping shape the designers of tomorrow.

I invite you to browse through my experiences and don't hesitate to connect for collaborations, exciting opportunities, or simply to exchange ideas about the exciting world of design.

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My skills & software

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Design

UI/UX Design

Product Design

Visual Design

Design Thinking

Branding

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Web

HTML & CSS

Wordpress

Webflow

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Tools

Adobe creative suite

Figma

Notion

Procreate

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XR Tools

Unity

Shapes XR

Adobe Aero

Spark AR

Visual studio